GroXpertise For roofing owners
Lead Leak Calculator

You don't have a lead problem.
You have a leak problem.

Most roofing companies chase more leads when the real money is leaking from slow follow-up on the estimates they already have. Move the sliders to see the annual cost.

Your numbers

Rough estimates are fine. You can adjust everything.

Every inbound call, form fill, and message — booked or not.
Blend of service calls, repairs, and installs.
Of all leads, the share that turn into paid jobs.
Estimated annual revenue lost
TIGHT LEAKING
$0
$0 / month walking out the door
Jobs lost / month
0
Recoverable close rate
0%

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How this is calculated (the honest version)

This estimates revenue lost to slow response and weak follow-up — not a promise. Faster responders win more jobs because, per the MIT / Harvard Business Review Lead Response Management Study, contacting a lead within 5 minutes makes you ~100× more likely to reach them and ~21× more likely to qualify them, and roughly 78% of customers buy from the first business that responds. We deliberately do not apply those headline multipliers to your revenue. Instead we model a modest, achievable lift in your close rate from getting to a sub-5-minute, structured-follow-up process — capped at a 60% close rate — and show the gap between that and your current results. Your real numbers will vary with market, pricing, and lead quality.

Sources: MIT / Harvard Business Review Lead Response Management Study; Velocify / InsideSales lead-response research; 2025–2026 roofing marketing benchmarks (Hook Agency, Roofing Insights, WebFX). Figures are illustrative estimates for planning, not guarantees of results.

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